The 7-Eleven team also requested a visit to his factory to ensure the quality of the food and to ensure his seaweed will be able to supply in 3000 outlets throughout Thailand. To solve this, he spent months modifying the package design and eventually convinced the management of 7-Eleven to agree to selling his product with the newer design. Initially, the 7-Eleven rejected his request due to the poor packaging details. To be able to expand his fried seaweed, he decided to move his products into 7-Eleven. To produce more fried seaweed, he hired a small team of people to work at the kitchen in his house. Thus, began the start of his seaweed empire just at the age of 19. After a few months, he noticed the fried seaweed overtook the chestnut sales and instantly became the best-selling product. In order to make up for the sales, he then tried selling other food such as dried fruits and fried seaweed. The sales of the chestnut dropped vastly by more than 50 per cent. So, he decided to cook the chestnut outside the mall and have them sent to the stores. However, when TESCO Lotus appointed a new CEO at the time, where over 25 of his branches were located, the CEO did not allow him to sell his chestnut in TESCO Lotus branches as the smoke from frying the chestnut carried all over the mall and dirtied the store’s ceiling. Within a year and half, he opened over 30 chestnut stores in Thailand’s largest hypermarket TESCO and Carrefour – and Tob was only just 18 years old then. This inspired his first business idea by selling sugar fried chestnut in major shopping malls.
One day, as he was exploring China Town in Bangkok, he noticed that many people enjoyed eating sugar fried chestnut during mid-day and these treats, at time were solely exclusive in that area alone. But despite all the efforts, his plan did not work out and he continued losing a large amount of money.Įven so, this did not deter him from moving forward. He sold his game ID for a good amount of money and started to think of what he could do with the money earned to be able to help his family stay afloat.Īt first, he tried to sell food and coffee in front of his campus, other ventures included investing and selling cheap CD players. And, in that same year, his family business faced financial crisis and eventually declared bankruptcy, ultimately owing a debt of up to 10 million US Dollars.īecause of this, he decided to quit school and help his family. At 17, he decided continued his studies in the University of Chamber of Commerce of Thailand. Because of this, he earned approximately USD10K monthly and he was living the dream.īut like all dreams, one must wake up in the end. Soon after, game players from all over the world, especially from the US, started to contact him to buy his rare items and treasures.
Tao kae noi upgrade#
Because of his gaming skills, he was able to obtain many in-game items and treasures that were rare which enables a character upgrade that other people find difficult to get. He was doing so well in the game that he became one of the best players in the area. Read on to learn more.Īt the age of 16, he was just an ordinary schoolboy, and like most schoolboys he was addicted to online games, with Everquest as his favourite. It’s light, crispy, melts in your mouth, comes in a variety of flavours and is the perfect snack for any occasion!īut did you know that the founder had to struggle through many ups and downs before his product reached the mass popularity that we know of today? In this article, you’ll come to know that his success story can be quite inspiring, especially if you are a young starting entrepreneur yourself. If you do not know about it, simply go to 7Eleven or any other convenience stores in your area. You might have heard of Tao Kae Noi or Tob, a seaweed snack that originated from none other than Thailand.
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